For the launch of W Costa Navarino, the first W franchise in Europe, Epicurean led the marketing, PR and event strategy at a moment of both cultural significance and global scrutiny. The brief extended beyond visibility: it required translating the W brand’s irreverent, design-led DNA into a new Mediterranean context, one rooted in landscape, ritual and contemporary Greek identity, without dilution or pastiche.

Epicurean worked across narrative development, press strategy and experiential design to frame the opening as a cultural arrival rather than a conventional hotel launch. This included shaping the brand’s local voice, defining launch messaging for international and regional media, and designing an event strategy that balanced high-energy spectacle with site-specific sensitivity. Every element, from guest curation to programme flow, was conceived to embody the W ethos while grounding it firmly in place.

For the launch of W Costa Navarino, marking the debut of the W Hotels brand in Greece, Epicurean led the launch marketing, PR and event strategy at a moment of heightened international attention. Set beachfront along the Ionian Sea in Navarino Bay, the resort represented not only a new opening, but a bold addition to the Costa Navarino narrative and an extension of the Marriott hotels footprint.

The result was a launch that positioned W Costa Navarino not simply as a new resort, but as a statement: a confident, modern expression of hospitality in Greece that spoke fluently to global tastemakers while remaining anchored in its setting. Through tightly aligned marketing, PR and events, Epicurean helped establish the property as both a destination and a cultural signal within the European luxury landscape.

Website