Elena Panayides

With over thirty years of global marketing, communications, business development, corporate sales and leadership experience in global corporations and organisations such as 21st Century Fox, National Geographic, the United Nations, Elena has developed and executed award-winning global campaigns, and multi-million dollar deals.

Her work has shaped campaigns that travelled continents, launched record-breaking TV channels and brands into millions of homes, and produced world-stage moments from the Emmy Awards in LA and red carpet TV and film premieres to UN leadership forums, international hospitality happenings, cultural gatherings and celebrations globally. 

Collaborating with global powerhouses such as Nike, the Four Seasons, and Soho House,  Elena contribute to moving them beyond their markets into meaning.

EPICUREAN’s portfolio spans luxury hospitality, global enterprises, cultural institutions and artists, and start-ups. It is a testament to its belief that experience is a form of art, and every project an opportunity to create something powerful. 

“To savour life is to choose with intention,” Elena adds, “to follow the quiet pull of what feels true, to create slowly and with care, and to craft work that carries the warmth of a moment fully lived. That is what EPICUREAN stands for, Epicurean exists to elevate the everyday into the exceptional — to transform ordinary rituals into moments of discernment, pleasure, and meaning.”