Shila & Mona — Athens
Rosa — Brooklyn
House of Shila Members Club
Director of Marketing, Events & Business Development
Elena played a central role in shaping the House of Shila hospitality ecosystem across Greece and the US, providing strategy, marketing, PR, events, partnerships and business development consultation for Shila Athens, Mona Athens , Rosa Hotel Brooklyn and the launch of their membership club House of Shila.
In-house she provided the marketing and experiential strategy behind the launch of Mona Athens, with her insights on positioning, programming, partnerships and sales development. Transforming a former industrial building into a cultural and creative hub in downtown Athens, working seamlessly with the founder and team, she established the hotel as a meeting point for artists, musicians, writers and international visitors.
She also contributed to the launch of the House of Shila members’ club, working on its direction, application, programming and tone. Through an intensive calendar of dinners, performances, DJ night, art exhibitions and private events, she embedded the brand within both local and global creative networks: driving cultural relevance, occupancy and long-term brand equity simultaneously.
