Exclusive Collection by Louis Hotels - Mykonos, Crete, Zakynthos
Ambassador & Curator
As Ambassador and Curator for Louis Hotels’ Exclusive Collection hotels in Mykonos, Crete and Zakynthos, Elena oversaw all the marketing, PR, events, content and sales strategy across the globe.
The Exclusive Collection unfolded across four distinctive Greek island destinations: Theoxenia Mykonos, Once in Mykonos, Asterion Suites & Spa, King Jason Zante, and Apanemi Restaurant Mykonos, each articulated as a refined expression of place, intimacy, and atmosphere.
Elena guided the brand’s global presence with a singular focus: to transform visibility into desire, and strategy into emotion. Through an integrated approach spanning sales, marketing, public relations, and content, she ensured each property stood distinct within the competitive international travel landscape; defined by narrative, shaped by experience, and sustained by global sales.
Relationships formed the foundation of global visibility. Through cultivated connections with leading international media and cultural voices, Elena secured premium coverage in titles including Forbes, Condé Nast Traveller, and The Times, among many others. She conceived and led press trips, briefed media on-site, curated influencer visits, and represented the brand through interviews with global publications.
On the commercial front, Elena led global sales and business development strategy, forging meaningful partnerships and securing prestigious collaborators: from wellbeing experts and photographers to Michelin-starred chefs. She developed bespoke wellbeing programming and outreach for Purai Spa by Idolo Zakynthos, Asterion Spa, and So Spa Mykonos, aligning experiential depth with commercial growth.
The brand travelled widely. Elena presented the portfolio at luxury travel sales roadshows and to leading advisors and industry professionals across New York, Boston, Miami, Dallas, Los Angeles, Geneva, Zurich, Paris, London, Milan, Mykonos, Dubai, Abu Dhabi, Riyadh, and Qatar.
Strategic partnerships were cultivated with globally respected platforms including Tablet, Mr & Mrs Smith, Design Hotels, Marriott, Serandipians, XO, and Little Emperors, reinforcing international reach and brand credibility.
The collection was showcased at the world’s most influential travel and design forums: LE Miami; ILTM Cannes; Serandipians President’s Club in Nice; Design Hotels Curated Sessions in Paris, London, New York, and Milan; Loop Luxury Croatia; Unite UK; and Unique Mykonos.
Beyond visibility, experience remained central. Elena curated hotel events and immersive wellbeing programming across Mykonos and Crete, translating brand philosophy into moments that felt personal, intentional, and enduring.
Words became architecture. Elena crafted high-impact copy across all platforms, from website narratives and social media to sales materials, newsletters, and press releases, establishing a cohesive brand voice that travelled effortlessly across markets and cultures.
Collaborating with AM Studio Paris and writer Melia Tataki, she co-created, edited and wrote two volumes of Voya, the collection’s luxe in-house magazine, while also securing international press coverage for the hotels from Conde Nast to the Times.
