Developed and led the marketing, digital, and social media strategy for Original Senses and Original Senses Greece; a boutique travel and events agency and Greek DMC devoted to crafting unparalleled experiences both globally and within Greece. Strategy and storytelling moved in tandem, shaping a brand presence that felt immersive, aspirational, and culturally attuned.
Digital, newsletter, and print content were curated and authored to articulate the brand’s essence with clarity and emotion. This included monthly travel newsletters, set-departure guides for global destinations, and social media narratives and captions across the brand’s three platforms; each designed to invite curiosity and sustain connection.
Elena also provided the copywriting for the launch materials and website of Elements Greece, a bespoke yachting service linking Greece’s most iconic islands through tailored maritime journeys.
Beyond content, they secured creative partners and artists to design bespoke branded gifts for clients and collaborators, extending the brand experience into tangible, considered expressions.
Each project was guided by a shared intention: to inspire discerning international travellers to discover the depth and magic of Greece, while encouraging Greek audiences to expand their horizons and embark on transformative journeys abroad; where storytelling and strategy converged to create voyages that linger long after arrival.
